Christmas in July. We've all heard the term, some businesses will advertise Christmas in July sales prices. People laugh and say it's only five months until Christmas. Okay, I've got my Christmas shopping started but that's not the point of this blog entry. Yesterday, Aug. 31st. we walked into Cracker Barrel and the first display we saw was Santa, surrounded by napkins & tablecloths with various designs of Christmas scenes. Now, I'm a Christmas lover. I wear Christmas Ornaments for earrings, love to hear the Carols played in stores, actually some years I get into the Christmas spirit, but darn it, that's AFTER Thanksgiving.
To give them credit, they did have a small Halloween display up but now that I think of it, I didn't see any Thanksgiving displays. Guess stores can't do one holiday at a time; better push the BIG one, the money maker. I said to the cashier, "I can't believe they've got Christmas displays out already" and she said, "I thought it was a little early too." A LITTLE early? Is that like being a little pregnant? Either it is or it isn't. They might as well leave the Christmas items up all year. After all people must buy it, or they wouldn't display it, right?
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I''m thinking perhaps people will buy anything if it's advertised correctly. The term "correctly" roughly means, what hits people's fancies at the time they see the display. I was informed just the other day, when my wife and I were discussing displays and such, that a display is only good for 12 days, then it becomes virtually invisible. I'm sensing that the buyers are buying within that time period. Either that, or they are just either Xmas-holics or just plain 'wiggy bottoms'....if you understand what I mean!?!?
I actually have no clue what I'm talking about, so don't ask me. I'm just babbling...
I miss the excitement of the stores merchandising each holiday and everyone, instead, going to, "It's our biggest money making time of the year; drape the 4th of July display in tinsel and let's get started," mindset. Clearly, I am getting old and curmudgeonly and will be in orthopedic shoes in no time. Trick-or-(Deck the Halls) Treat!
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